Malaysia Digital Marketing Statistics You Need To Know in 2022

Demographics of internet users in Malaysia

• 96.8% (33.03 million) of the total Malaysian population (34.13 million) are internet users.
• 54.3% of internet users are male, whereas 45.7% are female
• 75.6% of internet users are from urban areas, while 24.4% are from rural
• Age breakdown of internet users in Malaysia as of 2020:
  Under 20 9.7%
  20’s 45.9%
  30’s 21.2%
  40’s 12.3%
  50’s 7.4%
  60 and above 3.4%

BEHAVIORS OF MALAYSIAN INTERNET USERS

• Malaysians spend an average of 8 hours 6 minutes using the internet per day via any device
• Time spent using the internet on mobile phones is 4 hours 28 minutes
• Time spend using the internet on computers and tablets is 3 hours 38 minutes
• 95.1% of total Malaysian internet users access the internet via mobile devices
• Top 3 Browsers used by Malaysians to access the internet
  Google Chrome (70.3%)
  Safari (20.4%)Samsung Internet (2.6%)
  Edge (2.5%)
  Firefox (1.7%)
  Opera (1.3%)
• Where Malaysians usually access the internet:
  At Home 70.5%
  On-the-go64.4%
  Workplace30.1%
  Education institution 8.2%
  Anywhere with free Wi-Fi 6.0%
  Community internet facility 4.2%
  Commercial internet facility 2.0%
  Another person’s home 1.3%

• 36.8% of internet users aged 16 to 64 discover new brands, products and services via search engines
• Google dominates search engine market share in Malaysia at 96.93%, followed by Bing (1.99%), Yahoo! (0.69%), Petal Search (0.15%), DuckDuckGo (0.1%) and Yandex (0.09%)
• Top 10 Google searches in Malaysia in 2022
  1.) Bantuan Khas Malaysia (BKM)
  2.) MySPR Semak
  3.) World Cup 2022
  4.) Keputusan PRU-15
  5.) MyUndi
  6.) Wordle
  7.) Peranti Siswa
  8.) Anwar Ibrahim
  9.) Queen Elizabeth 1
  10.) Mental Age Test
  
• According to the Google Year in Search 2022 report, Malaysians’ searches in 2022 showed a trend towards re-discovering identities, value-hunting and “near me” businesses.
• Marketers say that SEO has the fourth largest ROI among marketing channels

• 78.5% (26.8 million) of the Malaysian population are social media users
• Out of the overall number of internet users in Malaysia, 81.1% also use social media
• Average amount of daily time spent on social media is 2 hours 47 minutes
• Internet users use an average 7.7 social media accounts every month
• Most used social media platforms in Malaysia:
  Whatsapp 79%
  YouTube 75%
  Facebook 72%
  Instagram 50%
  Telegram 45%
  TikTok 33%
  Twitter 33%
  Facebook Messenger 27%
  LinkedIn 14%
  WeChat 12%
  Snapchat 6%
  Line 3%
  Viber 2%
• Top reasons for using the internet in Malaysia:
  Finding information 76.2%
  Keeping up-to-date with news and event 65.8%
  Staying in touch with friends and family 64.2%
  Watching videos, TV shows, or movies 61.5%
  Researching how to do things 60.3%
  Filling up spare time and general browsing 60.0%
  Findings new ideas and inspiration 57.0%
  Rearcing products and brands 55.8%
  Accessing and listening to music 50.0%
  Researching places, vacations and travel 49.0%
  Managing finances and savings 48.3%
  Researching health issues and healthcare products 45.1%
  Education and study-related purposes 44.5%
  Gaming 35.3%
  Organizing day-to-day life 35.3%
• Top visited websites in Malaysia in 2023: google.com youtube.com facebook.com whatsapp.com instagram.com shopee.com.my twitter.com maybank2u.com.my yahoo.com tiktok.com
• Top news brands in Malaysia:
  Malaysiakini 48%
  Astro Awani online 40%
  The Star online 26%
  Berita Harian online 26%
  Harian Metro online 26%
  Siakap Keli 23%
  Sinar Harian online 23%
  Free Malaysia Today 21%
  Malaysia Today 20%
  Bernama.com 19%
  Utusan Malaysia online 18%
  Yahoo! News 14%
  BBC News online 14%
  CNN.com 13%
  The Malaysian Insight 12%
  NST online 12%