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Korea Tourism Organization (KTO)

Busan AR Creation and Contest

Several key destinations in Busan started reopening during the pandemic recovery in Korea. To drum up consideration among Malaysian travelers to visit the modern city once travel restrictions ease up, we launched the Blue-tiful Busan AR Campaign in partnership with Korea Tourism Organization (KTO).

Malaysians are instantly transported to one of three locales for a fun virtual tour experience without leaving their homes!

Key Results

231 Contest Entries

13K Impressions on AR effect

386K Average Reach per Facebook posting

Digital Creative Production - KTO Busan - Main
Digital Creative Production - KTO Busan - Launch

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Suite 12, Level 21, Mercu 3, No.3, Jalan Bangsar, KL Eco City, 59200 Kuala Lumpur.

+6017-431 2198