When Should GA4 Be Implement?
Implemented GA4 introduction and various maintenance at an early stage, Build an environment that can acquire data appropriately
If you migrated just before
・Since there is no operation in parallel, The numerical / data difference between UA and GA4 cannot be verified.
If you migrate early
・You can set a period to operate in parallel, hence It is possible to verify the numerical difference between UA and GA4, and it allows time for machine learning.
Analytics across devices
GA4 can cross devices and browsers and analyze per user. Using the explore function, it is also possible to examine the data overlap of segments by device.
*Conditions apply for use
Conventional
UA
across devices and browsers (websites/apps)
Could not be identified as behavior of the same user.
from now
GA4
To be identified as a single user
User behavior can be analyzed correctly
Less default report items, but more flexible report creation Recommended to use in combination with Data Portal etc.
Since UA and GA4 have different units of measurement, the report screen has a completely different design
Currently, the number of GA4 report items is less than 20, and the standard report only includes basic indicators
-
Basically, it is necessary to master “search”, which has a high degree of freedom and allows you to create customized reports
It is also recommended to combine with other tools such as Data Portal for analysis
Conventional
UA
from now
GA4
Summary of transition to GA4
01.
Ideally, it should be transferred early and set up a period to operate UA and GA4 in parallel
We will complete the introduction of GA4 and various maintenance as soon as possible, Let's build an environment that can properly acquire data.
02.
Data cannot be migrated or transferred from UA to GA4
GA4 is a completely different tool from UA, so data cannot be migrated or taken over. Also, since it is measured by event, it is necessary to manually set each one.
03.
GA4 has different specifications from UA
From measurement based on sessions to event measurement based on users, Completely different specifications. Of course, it is also possible for our company to support such as holding a subcommittee.
