GA4 measurement design and installation on apps and websites.
Real data import design
Data export design to BigQuery
Advertising measures linked with audience data
Collect offline and online data to improve the measurability of marketing measures and visualize their effects
Build a CDP that integrates and analyzes the collected data, and analyzes the direct and indirect effects of measures
Utilize data integration analysis results to implement measures to improve marketing effectiveness
GA4 is the official name Google Analytics 4 property. Released in October 2020, The latest version of Google Analytics.
With the announcement of Google, conventional GA (Universal Analytics = UA) will end and discontinue officially on July 1, 2023.
Since UA and GA4 are tools with completely different specifications,
You can not.
To get used to new specifications and to confirm numerical differences with conventional data We recommend that you set a period to operate UA and GA4 in parallel.
User-centered event measurement
Measurement with a focus on privacy
Providing functions that utilize machine learning
When Should GA4 Be Implement?
If you migrated just before
・Since there is no operation in parallel, The numerical / data difference between UA and GA4 cannot be verified.
If you migrate early
・You can set a period to operate in parallel, hence It is possible to verify the numerical difference between UA and GA4, and it allows time for machine learning.
Analytics across devices
*Conditions apply for use
across devices and browsers (websites/apps)
Could not be identified as behavior of the same user.
To be identified as a single user
User behavior can be analyzed correctly
Since UA and GA4 have different units of measurement, the report screen has a completely different design
Currently, the number of GA4 report items is less than 20, and the standard report only includes basic indicators
Basically, it is necessary to master “search”, which has a high degree of freedom and allows you to create customized reports
It is also recommended to combine with other tools such as Data Portal for analysis
We will complete the introduction of GA4 and various maintenance as soon as possible, Let's build an environment that can properly acquire data.
GA4 is a completely different tool from UA, so data cannot be migrated or taken over. Also, since it is measured by event, it is necessary to manually set each one.
From measurement based on sessions to event measurement based on users, Completely different specifications. Of course, it is also possible for our company to support such as holding a subcommittee.