When Should GA4 Be Implement?
Implement GA at early stage and build an environment that acquire data appropriately
If you migrated just before
・Since there is no operation in parallel, The numerical / data difference between UA and GA4 cannot be verified.
If you migrate early
・You can set a period to operate in parallel, hence It is possible to verify the numerical difference between UA and GA4, and it allows time for machine learning.
Analytics across devices
GA4 can analyze per user across devices and browsers. By using explore function, it is also possible to examine the overlap data by device segments.
*Conditions apply for use
Conventional
UA
Across devices and browsers (websites/apps)
Could not be identified as behavior of the same user.
from now
GA4
To be identified as a single user
User behavior can be analyzed correctly
Less default report items, but more flexible report creation.
Recommended to use in combination with Data Portal etc.
Since UA and GA4 have different units of measurement, the report screen has a completely different design
Currently, the number of GA4 report items is less than 20, and the standard report only includes basic indicators
-
Basically, it is necessary to master “search”, which has a high degree of freedom and allows you to create customized reports
It is also recommended to combine with other tools such as Data Portal for analysis
Conventional
UA
from now
GA4
