Malaysia Digital Marketing Statistics You Need To Know in 2022
The ultimate list of must-know facts and figures about the Malaysian digital market.
INTERNET USE STATISTICS
Demographics of internet users in Malaysia
96.8% (33.03 million) of the total Malaysian population (34.13 million) are internet users.
54.3% of internet users are male, whereas 45.7% are female
75.6% of internet users are from urban areas, while 24.4% are from rural
Age breakdown of internet users in Malaysia as of 2020:
Under 20 9.7% 20’s 45.9% 30’s 21.2% 40’s 12.3% 50’s 7.4% 60 and above 3.4%
BEHAVIORS OF MALAYSIAN INTERNET USERS
Malaysians spend an average of 8 hours 6 minutes using the internet per day via any device
Time spent using the internet on mobile phones is 4 hours 28 minutes
Time spend using the internet on computers and tablets is 3 hours 38 minutes
95.1% of total Malaysian internet users access the internet via mobile devices
Top 3 Browsers used by Malaysians to access the internet
Google Chrome (70.3%) Safari (20.4%)Samsung Internet (2.6%) Edge (2.5%) Firefox (1.7%) Opera (1.3%)
Where Malaysians usually access the internet:
At Home 70.5% On-the-go64.4% Workplace30.1% Education institution 8.2% Anywhere with free Wi-Fi 6.0% Community internet facility 4.2% Commercial internet facility 2.0% Another person’s home 1.3%
SEARCH MARKETING STATISTICS
36.8% of internet users aged 16 to 64 discover new brands, products and services via search engines
Google dominates search engine market share in Malaysia at 96.93%, followed by Bing (1.99%), Yahoo! (0.69%), Petal Search (0.15%), DuckDuckGo (0.1%) and Yandex (0.09%)
Top 10 Google searches in Malaysia in 2022
1.) Bantuan Khas Malaysia (BKM)
2.) MySPR Semak
3.) World Cup 2022
4.) Keputusan PRU-15
5.) MyUndi
6.) Wordle
7.) Peranti Siswa
8.) Anwar Ibrahim
9.) Queen Elizabeth 1
10.) Mental Age Test
According to the Google Year in Search 2022 report, Malaysians’ searches in 2022 showed a trend towards re-discovering identities, value-hunting and “near me” businesses.
Marketers say that SEO has the fourth largest ROI among marketing channels
SOCIAL MEDIA MARKETING STATISTICS
78.5% (26.8 million) of the Malaysian population are social media users
Out of the overall number of internet users in Malaysia, 81.1% also use social media
Average amount of daily time spent on social media is 2 hours 47 minutes
Internet users use an average 7.7 social media accounts every month
Most used social media platforms in Malaysia:
Whatsapp 79% YouTube 75% Facebook 72% Instagram 50% Telegram 45% TikTok 33% Twitter 33% Facebook Messenger 27% LinkedIn 14% WeChat 12% Snapchat 6% Line 3% Viber 2%
Top reasons for using the internet in Malaysia:
Finding information 76.2% Keeping up-to-date with news and event 65.8% Staying in touch with friends and family 64.2% Watching videos, TV shows, or movies 61.5% Researching how to do things 60.3% Filling up spare time and general browsing 60.0% Findings new ideas and inspiration 57.0% Rearcing products and brands 55.8% Accessing and listening to music 50.0% Researching places, vacations and travel 49.0% Managing finances and savings 48.3% Researching health issues and healthcare products 45.1% Education and study-related purposes 44.5% Gaming 35.3% Organizing day-to-day life 35.3%
Top visited websites in Malaysia in 2023:
google.com youtube.com facebook.com whatsapp.com instagram.com shopee.com.my twitter.com maybank2u.com.my yahoo.com tiktok.com
Top news brands in Malaysia:
Malaysiakini 48% Astro Awani online 40% The Star online 26% Berita Harian online 26% Harian Metro online 26% Siakap Keli 23% Sinar Harian online 23% Free Malaysia Today 21% Malaysia Today 20% Bernama.com 19% Utusan Malaysia online 18% Yahoo! News 14% BBC News online 14% CNN.com 13% The Malaysian Insight 12% NST online 12%